Nic Salt trial order strategy — a primer

Support that answers the question

A nic salt programme only works when three numbers agree: your shelf price, your reorder cycle and your defect tolerance. Change one and the plan moves. We build assortments around those three and we say so up front rather than after the invoice.

The replacement policy is deliberately simple: report within seven days of delivery with photos and the batch code, and we replace or credit at the next shipment. We do not argue about a defect we can see in a photograph.

Every account gets a named contact who has actually seen the product. Being passed between three people to answer one question about a coil resistance is the fastest way to lose a buyer, so we do not organise support that way.

Quality control, in plain terms

Every batch is pulled from running production, not from a display shelf. We check draw resistance, airflow balance, charge behaviour, leak performance after a temperature shift, finish quality and carton integrity, and we keep the pull records against the order number.

Battery safety is not a marketing line. Cells are matched by capacity and internal resistance before assembly, charging boards are checked for cut-off voltage, and any unit that fails the cut-off test never reaches packing.

How the price is actually built

The cheapest way to lower your cost per unit is usually to remove a SKU, not to negotiate a discount. Fewer lines means larger runs, fewer changeovers and a better price at the same quality.

Custom printing raises the unit price and lowers the marketing cost. For vape shop owners the break-even is usually reached on the second or third repeat order, not the first, so we quote both branded and neutral options.

• Artwork proof plus physical dummy for custom packaging
• Private label files archived for future rebrands
• Specification locked in writing before production starts
• Document pack prepared per destination market
• Reference sample retained from every batch
• Mixed SKU cartons to spread first-order risk

Choosing the core line

Colour range is where assortments quietly die. Six finishes look impressive in a brochure and disastrous on a shelf with 40 cm of space. We recommend two finishes per core SKU and let the trial line carry the novelty.

We keep a short list of approved configurations for nic salt e-liquids. Anything outside that list is possible, but it becomes a custom run with a custom lead time, and we quote it as such rather than pretending everything is standard.

Specification summary

We would rather lose an order at quotation stage than explain a mismatch after delivery, which is why the specification conversation comes before the price conversation.

Frequently asked

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