Nic Salt document set: guide

Merchandising a small range well

A nic salt programme only works when three numbers agree: your shelf price, your reorder cycle and your defect tolerance. Change one and the plan moves. We build assortments around those three and we say so up front rather than after the invoice.

Bundle a device with a consumable and the reorder rhythm changes from occasional to weekly. That single merchandising decision often does more for monthly revenue than a price promotion.

Counter space is finite. Three well-chosen SKUs outsell nine crowded ones, and the empty space signals a curated range rather than a clearance table.

The checks behind every shipment

Cosmetic grading is written down, not argued about. Minor scuffs inside the tolerance band are accepted; anything that would make a customer put the unit back on the shelf is rejected. Your staff should never have to explain a finish defect to a paying customer.

Leak complaints almost always trace back to one of three things: an over-torqued centre post, a seal that sat in a hot container, or a fill volume pushed past the design limit. We cap fill volume slightly below maximum for exactly that reason.

Reading a quotation properly

The cheapest way to lower your cost per unit is usually to remove a SKU, not to negotiate a discount. Fewer lines means larger runs, fewer changeovers and a better price at the same quality.

We publish a realistic band of 1.38 to 4.61 per unit for standard configurations at 240 units. Below that band you are buying a lighter specification; above it you are paying for finish, packaging or a smaller run.

• Reference sample retained from every batch
• Private label files archived for future rebrands
• Specification locked in writing before production starts
• Seven-day defect reporting with replace-or-credit
• Document pack prepared per destination market
• Artwork proof plus physical dummy for custom packaging

Choosing the core line

Sourcing trips still matter for volume buyers. Seeing the line, the ageing room and the packing station tells you in an hour what six emails cannot. We host visits by appointment and we do not stage them.

Most vape shop owners arrive with a spreadsheet and leave with too many SKUs. The fix is not a bigger catalogue, it is a narrower core. We normally propose three tiers: a volume line that carries the shelf, a step-up line that lifts basket value, and one trial SKU that tells you what to order next season.

Specification summary

We would rather lose an order at quotation stage than explain a mismatch after delivery, which is why the specification conversation comes before the price conversation.

Frequently asked

Related reading

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