Nic Salt demand playbook

Batch consistency and why it matters

A nic salt programme only works when three numbers agree: your shelf price, your reorder cycle and your defect tolerance. Change one and the plan moves. We build assortments around those three and we say so up front rather than after the invoice.

Cosmetic grading is written down, not argued about. Minor scuffs inside the tolerance band are accepted; anything that would make a customer put the unit back on the shelf is rejected. Your staff should never have to explain a finish defect to a paying customer.

Every batch is pulled from running production, not from a display shelf. We check draw resistance, airflow balance, charge behaviour, leak performance after a temperature shift, finish quality and carton integrity, and we keep the pull records against the order number.

Choosing the core line

Colour range is where assortments quietly die. Six finishes look impressive in a brochure and disastrous on a shelf with 40 cm of space. We recommend two finishes per core SKU and let the trial line carry the novelty.

Factory capacity matters more than factory size. A line that can hold a tolerance across 5,000 units is worth more than a showroom that can produce 50,000 on paper. We qualify capacity by running a repeat order and measuring the drift.

Lead times, freight and landed cost

Transit times move with the season. Book space early for Q4 and around Chinese New Year, when factory output pauses for two to three weeks and freight rates tighten at the same time.

Damage in transit is nearly always a packing decision, not bad luck. Double-walled cartons, internal dividers and a drop-tested configuration cost a little more and save the argument at the other end.

• Named account contact who has handled the product
• Reference sample retained from every batch
• Standing reorder schedule with a fixed cut-off
• Specification locked in writing before production starts
• Artwork proof plus physical dummy for custom packaging
• Private label files archived for future rebrands

Reading a quotation properly

Unit price breaks usually land at 240, 600 and 1200 pieces. Between those steps the cost curve flattens, which is why pushing a 200 unit order to 500 often costs less per unit than buyers expect.

Custom printing raises the unit price and lowers the marketing cost. For vape shop owners the break-even is usually reached on the second or third repeat order, not the first, so we quote both branded and neutral options.

Specification summary

The detail above is what we hold ourselves to on every shipment, including the small ones. It is also the list we will walk through with you before the first order.

Frequently asked

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